Be culture

Interesting exchange this morning with a friend, European serial founder on the way to his second billion plus outcome. He doesn’t understand the way people talk about company culture, as if it’s some type of practice that gets added to the business. 

Culture is about being, he says. It’s about who you are and how you show up. And then it’s about who you hire and whom you promote. 

You can’t fake culture. If it’s not authentic to who you are as a founder, it won’t be the real culture of the company either. 

Obvious, surely, but it gets lost in the “start with why” stuff.