My colleague Yacine has a short post on Medium about our current framework for assessing consumer internet companies.
It's based on Clayton Christensen's 2016 thesis of consumers using products to get a certain job done.
While that's a great starting point, we added to this four major functional differentiators: price, time, quality, and user experience. And six emotional aspirations: the desire to be special, to improve, to escape, to belong, to be safe, and to be free.
In conjunction, these dimensions of a consumer product represent the consumer surplus derived from purchasing and using it: the delta between its cost to the consumer (not just the price!) and its benefits (not just the functional ones!).
We'd love to know what you think about our framework. It's definitely work-in-progress.